"...Launched in 2015, The Standard and its leadership had chosen to wade into perilous territory others had avoided. As first-movers in the same-day booking space like the aforementioned HotelTonight (mobile) and Priceline (online) took market share, only The Standard chose to directly give their consumers their unique take on same-day bookings."
Read More"...The San Francisco-based mobile app, which has drawn legions of users for its friendly interface and slick ability to book last minute hotel rooms at discounted rates, has just expanded a feature which may reshape how numerous industries think about human touch and customer service.
Read More"...As opposed to sleeping, I tried to thoughtfully think - be it about current projects, recent technologies that I'd come across, various impending deadlines, my upcoming wedding - any of a plethora of random items crept in and out of my consciousness.
What at first took some effort, began to lapse quite plainly into daydreaming. Even as I write this, I worry, have I gotten so consumed by constant stimulation that it takes effort to daydream? To think uninhibitedly? Is this what I've come to?"
Read More"...The roots of Ukemi mean "to receive" or more commonly in martial arts, to be on the receiving end of a throw. The idea is you've prepared not just for success but also for failure (or to be thrown), and can react accordingly."
Read More"..and it's this refined reaction that can drive emotionally compelling, Proustian Memories. We've all had them. That moment when a wave of sensations and emotions, deeply embedded in your shadowy subconscious, floods back with effortless ease.
In the consumer world, a few common brands are lucky to have this embedded in their offering. The fragrance of freshly ground coffee in Starbucks. The hot-out-of-the-oven cinnamon rolls at Cinnabon. Even our primitive malls bask in the ridiculous buttery balm of Auntie Anne's pretzels. (You're thinking about how good all of those sound right now, aren't you?)"
Read More"...as I look for examples of really polished consumer experiences, I need not look further than the likes of Amazon, Delta, and Bonobos. Within each, an approach that recognizes the value of both a digital and physical experience arises in fluid concert."
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