About

 

A h
Addison Hoover
Listening · Q3 MIA · FL
№ 001 Index

Addison
Hoover.

Technologist Writer Creative Speaker
Addison Hoover
01 / Now

Currently.

Now
Building (in stealth)

The revolution will not be centralized.

Miami, FL Since 2026
Previously
Market President, Southeast

Recruited in 2022 to help drive regional growth, then led the Southeastern market: three consecutive years of 100%+ to-plan growth, 2024 Sales Leader of the Year, and a hand in positioning PG Forsta for its $6.75B acquisition by Qualtrics.

Miami, FL 2022 - 2026
Also
Writing, speaking, building, creating.

Two portfolio exits under the belt, and the post-acquisition integration of Press Ganey into Qualtrics is done (2026). Now redirecting that energy into a mix of creative and agentic endeavors: building AI-native products, writing essays, and shipping in public.

Off-hours: cooking, coding, country songs.

02 / About

The long view.

An entrepreneur, thought-leader, and published author in the world of consumer experience technologies and design. For over fifteen years, Addison's worked across product and service innovation, sales and marketing, and ethnographic research — translating visionary ideas into operating ritual with leaders in retail, banking, hospitality, travel, and healthcare.

03 / Work

Selected stops.

2022 — 2026
VP → Market President
PG Forsta
→ Acq. by Qualtrics
2021 — 2022
Principal, Strategic Partnerships
Get Well
Healthcare CX
2016 — 2021
Director → Sr. Director → Principal
Docent Health
→ Acq. by Get Well
2009 — 2016
Account Mgr → Director (EBC) → GM → Sales Director
NCR Corporation
Retail · Banking
Hospitality · Travel
04 / Place

Cities of residence.

№ 01
Atlanta
GA
№ 02
Minneapolis
MN
№ 03
New York
NY
№ 04
Atlanta
GA
№ 05
Boston
MA
№ 06
Miami
FL
Now
05 / Speaking

Topics in rotation.

T/01

Consumer experience & service design

Cross-industry
T/02

Longitudinal patient experience innovation

Healthcare
T/03

Digital × physical channel design

Banking · Retail
T/04

Team Building & Culture Creation

Start-ups
T/05

Language design & brand voice

Design · Brand
T/06

Startups, Scaling, & Escape Velocity

Entrepreneurship
T/07

Megatrends in technology & humanities

Strategy
T/08

Ethnographic Research Methodologies

Research · Ops
06 / Writings

Recent essays.

07 / Media

Talks & panels.

08 / Press

Publications & press.

09 / Contact

Let's build something together.

© Addison Hoover · MMXXVI Miami, FL · 2026 v.3.0 — refreshed