Recruited in 2022 to help drive regional growth, now leading the Southeastern market: three consecutive years of 100%+ to-plan growth, 2024 Sales Leader of the Year, and a hand in positioning PG Forsta for its $6.75B acquisition by Qualtrics.
Two portfolio exits under the belt, now sleeves are rolled up, helping drive the post-acquisition integration of Press Ganey at Qualtrics (2026).
Off-hours: cooking, coding, country songs.
An entrepreneur, thought-leader, and published author in the world of consumer experience technologies and design. For over fifteen years, Addison's worked across product and service innovation, sales and marketing, and ethnographic research — translating visionary ideas into operating ritual with leaders in retail, banking, hospitality, travel, and healthcare.
Claude
Perplexity