Marrying the humanities and technology, Addison has unique gift for distilling various industry trends and consumer experience concepts to their core. In recent years, Addison has been asked to speak at conferences across the US, Mexico, and Canada, on topics ranging from CX megatrends, channel optimization, and service design strategy at shows like BAI Retail Delivery, PayThink, and The Innovation Conference.
Redesigning Retail Experiences
Starting in late 2009, Addison joined the team that helped sell and launch the first self checkout devices to Target. In doing so, Addison helped rethink the consumer (and employee) choreography for a radically redone transaction experience. Addison helped lead team member technology training, new store QA testing, and human-to-human service design experimentation.