<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.addisonhoover.com/photography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561594567545-6SZ3GX88NGICDN4G2SA5/Desert1.png</image:loc>
      <image:title>Travels - Murqquab Desert, Dubai, UAE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561594567545-6SZ3GX88NGICDN4G2SA5/Desert1.png</image:loc>
      <image:title>Travels - Murqquab Desert, Dubai, UAE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1570040958993-8NXZZNO0E8T5AQ2URIXU/IMG_0357-8.JPG</image:loc>
      <image:title>Travels - TPC Scottsdale, Scottsdale, AZ, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1511918423440-1XB263LCRUG2586H4V69/IMG_1380.JPG</image:loc>
      <image:title>Travels - Pura Lempuyang, Bali, Indonesia</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595321800-DM09ZVVQGHZXUSYCWGBN/Freitag1.png</image:loc>
      <image:title>Travels - Freitag Flagship, Zürich, CH, EUR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1512001318054-18DL809Z1PZG3KCXD0C7/IMG_8051.JPG</image:loc>
      <image:title>Travels - Marylebone, London, United Kingdom, EUR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561594750280-EVEZ2KZECC0EAXGUWWVG/GOPR3922+%28edited-Pixlr%29.jpg</image:loc>
      <image:title>Travels - Wailea Beach, Maui, HI, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510877617172-JYTXTVXTH0DERIDPV3A2/SCO1.jpg</image:loc>
      <image:title>Travels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1511917735461-3ATVSO6OCEU21RM2007P/GOPR0614.JPG</image:loc>
      <image:title>Travels - Celuk, Bali, Indonesia</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561594934352-7F6RSAF0A1XOR42NEO4J/IMG_4970.JPG</image:loc>
      <image:title>Travels - Rio Grande National Forest, Creed, CO, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1512002964969-0SAI9OJMI1YI8HDVZKW8/Screen+Shot+2017-11-29+at+7.49.02+PM.png</image:loc>
      <image:title>Travels - Scottsdale, Arizona, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595232361-FXX8Y8QD30D58C6CYPGM/IMG_9539.JPG</image:loc>
      <image:title>Travels - Grindelwald, CH, EUR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1512001408382-GX0JKYPJ5XLCODIDG9OW/G0020034.JPG</image:loc>
      <image:title>Travels - Dubai, UAE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595590753-AL1IW6Q34PM31SAPKY2F/IMG_0246.JPG</image:loc>
      <image:title>Travels - Boston, MA, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1511918244968-1VNCFGAR7NW2TJB0NUFC/IMG_0810.JPG</image:loc>
      <image:title>Travels - Tirta Gangga Water Palaces, Bali, Indonesia</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595357663-S3DBGJLMF984763WU8QT/IMG_9680.JPG</image:loc>
      <image:title>Travels - Bar Helvetia, Zürich, CH, EUR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1512001662504-AW11L1J3QOGJVHNAIKRW/IMG_0557.JPG</image:loc>
      <image:title>Travels - Murqquab Desert, Dubai, UAE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1512001718095-9VF9R4XI3JIEYVEWFEJR/IMG_0572.JPG</image:loc>
      <image:title>Travels - Murqquab Desert, Dubai, UAE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1512002745747-UF3QLUNCL6YEB3L5JT9Z/IMG_2253.JPG</image:loc>
      <image:title>Travels - Las Vegas, Nevada, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1512003183543-MVZY4UJFIJYLFSMLD51K/22449625_10210969793023217_2177301820670304724_n.jpg</image:loc>
      <image:title>Travels - Chelsea, London, United Kingdom, EUR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1511917446352-OW7SSN1KB5LRKXHKUQ2O/G0184097.JPG</image:loc>
      <image:title>Travels - North Shore, Maui, Hawai'i, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5921f7d886e6c0d647b9fdda/5922018e5016e1a64b9147cb/5d140bcc301c81000183a59a/1570040669911/</image:loc>
      <image:title>Travels</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595054370-Q3RGKLYVRRPKEKH7VYZW/SwissAlps.png</image:loc>
      <image:title>Travels - Lufthansa Seat 14D, Swiss Alps, CH</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561594828803-EJV33APNF2ZCZ1AP8GI3/IMG_4530.JPG</image:loc>
      <image:title>Travels - Creede, CO, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5921f7d886e6c0d647b9fdda/5922018e5016e1a64b9147cb/5d140d18c5a06a00018822d5/1570040669907/</image:loc>
      <image:title>Travels</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595179425-LSTU9VLUFNJ7IMQ1BIAI/IMG_9516.JPG</image:loc>
      <image:title>Travels - Wengen, Lauterbrunnen, CH, EUR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595701196-47CMDWNZKRW78BVF8RFK/IMG_0532.JPG</image:loc>
      <image:title>Travels - St. Louis, MO, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5921f7d886e6c0d647b9fdda/5922018e5016e1a64b9147cb/5d140c2ffcb9190001cd0e99/1570040669876/</image:loc>
      <image:title>Travels - Ri</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595810362-135TDLA30OSTFQFXFJQ7/IMG_0275.JPG</image:loc>
      <image:title>Travels - San Francisco, CA, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595482314-L55CZHG2QHXWQIEQQXOV/IMG_0103.JPG</image:loc>
      <image:title>Travels - Las Vegas, NV, USA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1561595397388-SSDDBISY02AQ91PE3SYF/IMG_9681.JPG</image:loc>
      <image:title>Travels - Freitag Flagship, Zürich, CH, EUR</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2021/3/30/improving-the-patient-experience-means-remembering-our-healthcare-employees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2019/8/20/words-to-the-wise-3-fantastic-examples-of-language-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2018/12/4/retro-sentimentality-analog-balance-in-a-digital-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2018/8/29/the-decades-most-innovative-experience-companysells-pizzas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2018/7/19/innovation-in-stereo-is-hardware-the-new-software</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2017/11/13/can-a-digital-tailor-help-a-global-retailer-individualize-its-offering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2017/5/21/one-night-standard-is-dead-long-live-onenight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2017/5/21/how-hoteltonight-made-human-touch-fashionable-redefined-service-expectations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2017/5/21/is-daydreaming-the-cognitive-casualty-of-the-21st-century</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2017/5/21/the-art-of-ukemi-the-premortem-what-skateboarders-can-teach-business-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2017/5/21/dollars-and-scents-tapping-primitive-instincts-in-modern-consumerism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/2017/5/21/amazon-delta-bonobos-outsiders-influencing-the-banking-toolkit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/mobile+apps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/entrepreneurship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/megatrends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/change+management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/retail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/healthcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/CX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/failure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/service</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/hospitality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/attention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/neurology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/customer+experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/category/hardware</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/mobile+apps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/software</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/banking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/healthcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/apple</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/hospitality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/vinyl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/hardware</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/smart+speakers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/digital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/project+management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/consumer+experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/google</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/amazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/analog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/hotels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/ingenuity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/service</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/daydreaming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/skateboarding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/synaptic+plasticity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/NCR</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/writings/tag/customer+experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/morale-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495673748552-7CY8P9E9HJL4XNWTAVGN/dustin-lee-19667.jpg</image:loc>
      <image:title>Customers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495497416052-KIWJQWTBTFSU4SCYTY6B/michal-grosicki-228588.jpg</image:loc>
      <image:title>Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495672432471-CYNR6SS6MT9PQ90GNMVV/himesh-kumar-behera-216019.jpg</image:loc>
      <image:title>Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495672830390-042KK13N0B67ZTALGK8F/mike-wilson-96168.jpg</image:loc>
      <image:title>Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495672985761-LD2JLKA9ZIRZ7NFCTCRR/mike-petrucci-57647.jpg</image:loc>
      <image:title>Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495673550293-0JV06KMV911F6JACXSSG/markus-spiske-78531.jpg</image:loc>
      <image:title>Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495673902085-NDGCVLXD1J4R1YRDWKS4/dustin-lee-19667.jpg</image:loc>
      <image:title>Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495674405500-5I083U2KHNZ5VSYSZII0/colin-carter-75587.jpg</image:loc>
      <image:title>Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495674575557-W8U3WZDYTTFNTX5C19RO/dino-reichmuth-115620.jpg</image:loc>
      <image:title>Works</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/this-is-addison</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-11-30</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/welcome</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-21</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/new-this-is-addison</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/addison-hoover</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495492861492-NI4OXIT5A4DIRG6CE5RZ/image-asset.jpeg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495492561315-D8IJ79VFIWFSR3TFQ7RX/gareth-harper-128701.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/retail</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/projects-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1495493145421-T0ACFW91V6Y85PCZJBRL/oscar-keys-58399.jpg</image:loc>
      <image:title>Speechcraft</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510750549408-75XBRLFFNNS0QT2VJULH/kelly-sikkema-273133.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1617147852570-68NC5HVNJH3H5A0DP9Y9/image-asset.png</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/works</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510879382087-RH3MQMRAJJ79XG25NUJD/Wall1.png</image:loc>
      <image:title>Work - Executive Communications</image:title>
      <image:caption>Across his career, Addison has proudly led executive presentations with partners from over 50 countries, and to to notable media figures (Steve Liesman, CNBC), business titans like Richard Anderson (Delta), distinguished leaders (the family of CK Prahalad, former NY Govenor David Paterson), and in notable venus like Capital Hill and the New York Stock Exchange.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510923256777-WXJ00GVKGXXACG890E3U/image-asset.png</image:loc>
      <image:title>Work - Redesigning Retail Experiences</image:title>
      <image:caption>Starting in late 2009, Addison joined the team that helped sell and launch the first self checkout devices to Target. In doing so, Addison helped rethink the consumer (and employee) choreography for a radically redone transaction experience. Addison helped lead team member technology training, new store QA testing, and human-to-human service design experimentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510880567623-TQ8JKL43044V95SOM80A/Speaker1.png</image:loc>
      <image:title>Work - Speechworks</image:title>
      <image:caption>Marrying the humanities and technology, Addison has unique gift for distilling various industry trends and consumer experience concepts to their core. In recent years, Addison has been asked to speak at conferences across the US, Mexico, and Canada, on topics ranging from CX megatrends, channel optimization, and service design strategy at shows like BAI Retail Delivery, PayThink, and The Innovation Conference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510879753983-E99OEAE1CJY9ZXZHFWJG/NCR1.png</image:loc>
      <image:title>Work - Branch Transformation</image:title>
      <image:caption>Sensing a major shift in the industry, Addison reoriented his focus in late 2013 on the retail banking industry, and became a leader in the concept of branch transformation. Shown here speaking to an audience in Mexico City, Addison helped bring a human-focused and multi-industry approach to the introduction of fractional employee models and reconfigured workflows, as the financial sector underwent myriad shifts in consumer experience design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510881128194-4NWENVW0IFI807PTESW7/Coffee1.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1519581539795-BW7G0QJI06H38EGXAD8L/Podcast_AddisonHoover.png</image:loc>
      <image:title>Design - Digital Communications</image:title>
      <image:caption>With a passion for sharing ideas, best practices, and insights, Addison has turned to unique forums like Medium, LinkedIn, and podcasting to help contribute his voice to the dynamic conversations of multi-industry consumer experience design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510925487964-VGDSYXUEISHBF0CMZUHB/image-asset.png</image:loc>
      <image:title>Design - Sketch'd</image:title>
      <image:caption>Inspired by design mentor Lyle Sandler, Addison was encouraged to invest time into drawing and re-training his eye for detail. Today, Addison continues to carry a small Smythson travel journey and various pens in his travel kit, observing and drawing ideas and elements from the world around him (to the left, outlines for a smart watch clasp concept).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510924755732-QYUO2VYVSKY511L9EOM6/DesignWorkshop1.png</image:loc>
      <image:title>Design - Design Workshops</image:title>
      <image:caption>Addison has helped teams in multiple industries work through complex customer experience issues using various collaborative and design-based techniques. Whether unlocking value in the retail, travel, or healthcare industry, Addison has been leveraged to help understand how people, processes, and technology can be utilized in unique and unforeseen ways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510881714227-JG6BW3GYLLADW0YIYGXQ/Pencil1.png</image:loc>
      <image:title>Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/inexperience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1526149832512-84478PX4S52EXD85ESZV/Inexperience+Logo</image:loc>
      <image:title>INEXPERIENCE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/addison-hoover-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510837064327-QBS0JCIKOIFJ9ZO2HASN/A4.png</image:loc>
      <image:title>Addison Hoover</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/works-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510880567623-TQ8JKL43044V95SOM80A/Speaker1.png</image:loc>
      <image:title>Works (Copy) - Speechworks</image:title>
      <image:caption>Marrying the humanities and technology, Addison has unique gift for distilling various industry trends and consumer experience concepts to their core. In recent years, Addison has been asked to speak at conferences across the US, Mexico, and Canada, on topics ranging from CX megatrends, channel optimization, and service design strategy at shows like BAI Retail Delivery, PayThink, and The Innovation Conference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510923256777-WXJ00GVKGXXACG890E3U/image-asset.png</image:loc>
      <image:title>Works (Copy) - Redesigning Retail Experiences</image:title>
      <image:caption>Starting in late 2009, Addison joined the team that helped sell and launch the first self checkout devices to Target. In doing so, Addison helped rethink the consumer (and employee) choreography for a radically redone transaction experience. Addison helped lead team member technology training, new store QA testing, and human-to-human service design experimentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1617076041431-0KTPJA3VZ1EU9VGC0M6C/Head1.png</image:loc>
      <image:title>Works (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510879382087-RH3MQMRAJJ79XG25NUJD/Wall1.png</image:loc>
      <image:title>Works (Copy) - Executive Communications</image:title>
      <image:caption>Across his career, Addison has proudly led executive presentations with partners from over 50 countries, and to to notable media figures (Steve Liesman, CNBC), business titans like Richard Anderson (Delta), distinguished leaders (the family of CK Prahalad, former NY Govenor David Paterson), and in notable venus like Capital Hill and the New York Stock Exchange.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510879753983-E99OEAE1CJY9ZXZHFWJG/NCR1.png</image:loc>
      <image:title>Works (Copy) - Branch Transformation</image:title>
      <image:caption>Sensing a major shift in the industry, Addison reoriented his focus in late 2013 on the retail banking industry, and became a leader in the concept of branch transformation. Shown here speaking to an audience in Mexico City, Addison helped bring a human-focused and multi-industry approach to the introduction of fractional employee models and reconfigured workflows, as the financial sector underwent myriad shifts in consumer experience design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510881128194-4NWENVW0IFI807PTESW7/Coffee1.png</image:loc>
      <image:title>Works (Copy)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5921f7d886e6c0d647b9fdda/1510881128194-4NWENVW0IFI807PTESW7/Coffee1.png</image:loc>
      <image:title>Media</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addisonhoover.com/press-york</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-08</lastmod>
  </url>
</urlset>

